Alex Mitow is the co-founder and director of Superfine! who along with his partner James Miille began the organization a little over two years ago. A Florida native, Mitow grew up around the food and beverage industry and made the likely transition into the business, garnering his own success. His crossroads came at a culmination of events including catering an art fair, meeting Miille (an artist in his own right), and reminiscing on early Miami Art Week experiences. The pair decided to take on organizing a solo show in New York, exhibiting Millie’s photographs and the inspiration grew from there.
I met Alex Mitow at his South Beach office where we discussed the mission as well as the progression of Superfine! Mitow and Miille discovered flaws in the art world that they aimed to correct; to give a platform for emerging artists while inspiring folks to collect art by demonstrating an affordable yet comparable alternative to the existing art markets. What the two started as a one man exhibit in one city developed into a full-fledged art fair with several full time employees, featuring nearly 50 exhibitors, in four of the largest cities in the US. The success of Superfine! is a testament to Mitow’s passion for art and determination to make it more broadly accessible for everyone involved. Like Mitow says “Don’t trust an art fair director with bare walls.”
Here is the schedule of events for this year’s SuperFine! Art Fair in Miami
WEDNESDAY, DECEMBER 6:
Midnight Vernissage | 11:30PM – 1:30AM
THURSDAY, DECEMBER 7:
Miami Love Opening Kickoff | 4PM – 11PM
FRIDAY, DECEMBER 8 | 1PM – 11PM
Young Collectors’ Ice Cream Social | 6PM – 11PM
SUNDAY, DECEMBER 10 | 1PM – 8PM
Below are some artists that will be featured at this year’s SuperFine! Art Fair in Miami
A new addition to the Superfine! fair is the collaboration with non-profit organization, Dolphins Plus Marine Mammal Responder (DPMMR). The function of the organization is to rescue, revive and replace dolphins and other marine mammals in distress within our South Florida waters. One form of therapy the dolphins go through is exercise through painting and DPMMR will be be featuring some of the resident artists work at the fair.